This week we bring you the complete interview with Bill McCormick that we recorded and aired excerpts earlier in the year – for the “Fixing the 5% Conversion problem in B2B Sales” series.
Bill discovered the power of LinkedIn and social selling when he and his wife started their advertising speciality company over 5 years ago. With only a handful of clients, he quickly became a student of social selling, having read Brynne Tillman‘s “The LinkedIn Sales Playbook” and putting her teachings into practice and growing a successful social selling process.
