Guy Kawasaki. One of the most prolific business book writers of our times. Dispenser of native wisdom. One of the original straight talkers. Wonderful storyteller. I read all his books and found them easy to read and simple to digest. The simplicity was from his time at Apple. As the evangelist for the Mac (software ecosystem) and the author of the book The Macintosh Way, he imbibed the ability to simplify.