We know what to do. But we don’t. Why?
I have been pondering about it for a while. We know we need to talk to target customers as soon as we can, but we don’t. We know we need to track key metrics – but we don’t. We know we need to reach out to mentors and founders who have been there and done that – we don’t. We know we need to engage with the press and basically invest in marketing (time, not necessarily money) but we don’t.