Pendo.io and Product Collective released their 3rd Annual The State of Product Leadership Report was based on a Survey of over 600 companies with 69% being in the B2B space, of which 33% are SaaS and 27% Hybrid SaaS provider. Here are some of the highlights:
Product led growth is a recurring theme amongst some of the most known brands in the market today. B2B Saas is driven by this growing tribe of products and companies like Slack, Dropbox, Twilio and Shopify. OpenView Partners have been focused on this and have backed a bunch of ventures which, as it turns out, had PLG (product led growth) in their DNA.