As always, the Blissfully Annual SAAS report has a wealth of interesting findings. App turnover is common (I get that – with so many me too products with little differentiation chasing the same market) – typical mid sized companies changed 39% of their stack last year. 71% of companies has at leas one SaaS subscription with no billing owner.
On 3rd January I shared how ‘1% of Salesforce market share can potentially create a Unicorn’ concept floated by Tomasz Tunguz. Here is another one. This is by Neeraj Agrawal, General Partner at Battery Ventures. He outlines a 7 phase of GTM success strategy for SAAS companies – and backs it up with data from companies like Marketo, NetSuite, Omniture, Zendesk, Salesforce, ServiceNow and WorkDay.
Many of you would have come across this post by Tomasz Tunguz, Managing Director of Redpoint Ventures. His frequent posts are primarily data driven and are pointed and succinct. In this post and one after that (where he does the math) he points out to the maturity of the SAAS companies where a “…a small fraction of an incumbent is a billion-dollar company. If you start a business tomorrow that is able to cleave 1% of revenue from Salesforce, you will have built a billion-dollar business.”
