Yesterday I attended the Startup Grind Durham region spearheaded by Sherry Colbourne CEO of Spark Centre, Oshawa with two electrifying guests Sean Sheppard and Andrew Goldner founders of GrowthX. It was a rocking time full of bonhomie and nuggets of wisdom. Here’s one: the ‘Service as a software’ idea shared by Sean.
He suggests – start with a reverse path. Identify a problem and start a service around it. Keep deepening understanding as you serve diverse needs around your core proposition. With data on what your service flow looks like build a product that automates most of the process and that’s your saas.
This makes such a lot of sense. It validates the need. It starts your revenue cycle, it gives you pain points and usability feedback. A lot of stories of how saas comes about are similar except most were developed to fix internal pain points. That certainly was the case for Pitch.Link.
Both Andrew and Sean are super passionate about people, revenue, a VC: project fit, helping startups succeed and making VC more inclusive. Proof – 30% of their founders are female (valley average is 3%).
Check out GrowthX. They just made their entire methodology open source.
Where I learnt this # 281