What is the right price? Are you charging too high leading to fiction in conversion, long sales cycles thereby reducing the revenue velocity? You need to closely examine if the extra per deal is worth it in terms of the friction it adds to the sales process.
Are you priced too low creating mistrust and anxiety in your prospects mind? The prospect has possibly paid for 60 to 100 apps already and has a sense of what price is right. As a new product a 20% lower cost to your established competitors is probably all right.
Pricing is tricky and companies like Microsoft struggle to get it right. This article by Jason M. Lemkin on is a quick reminder of the need to keep your ear to the ground to get this one right. And one more reason to pay attention to Patrick Campbell.
Where I learnt it #211 Pricing? You Just Want It to Be Goldilocks in the Early Days