Casinos of Las Vegas provide the addiction templates to digital products designers who use similar trigger based variable reward systems to draw users back to their applications.
I didn’t know of B.F.Skinner form Harvard, the father of the “Skinner Box” or B.J.Fogg from Stanford, the father of Behavior Design. There is a lot to think and learn about how Tech companies are fusing the addictive principles of a slot machine like ecosystem with a critical tool like the phone, ensuring we get back to it 150 times a day. Product designers between the age of 25 to 35 living in SFO decide what to nudge with and in which direction, for billions of people online world over.
B. J Fogg and his students including, Nir Eyal, Mike Krieger (Founder of Instagram) and Tristan Harris (on the other side of the spectrum working to define the Ethics in the Digital era), are in focus. The article – The Scientists Who Make Apps Addictive, in The Economist magazine – 1843, is written by Ian Leslie, author of the books “”Born Liar” and “Curious”
What are your thoughts?
Link to the article is given below