Tom Zsomborgi is the CFO of Kinsta a managed WordPress hosting company. One of the most simple and honest summary of growing your saas business is his post in the Kinsta Blog earlier this year.
Amongst many things he elaborates the key differentiators that one should be building ones offerings around, are: * Your technology stack. * Your innovations and unique features that only you have. * Your outstanding customer service. * Your knowledge and expertise which makes you a leader in the industry. * The adoption of new trends and product improvements based on customer feedback. And of course, a combination of all of these.
About pricing his advice is ‘higher price is not a deal breaker for serious customers’. You need to charge right because – ‘ You have to find a sustainable business model and need a steady flow of cash to:
* Pay salaries * Pay infrastructure bills * Spend on marketing (PPC, content) * Hire new team members * Invest back into your business in every way that you can
The piece is distilled knowledge punctuated with personal learnings. If you are starting out your SAAS venture, you want to read this article.
Along with all the included links they make a comprehensive blueprint to implement and track. Is there something you are doing after distilling multiple source of wisdom. Do share.
Growing a SaaS Company – How We Reached the Magical First 1,000 Customers