Alexis Conran hosted the show ‘The Real Hustle’ on BBC where he and his team ran elaborate scams on people. In this hugely entertaining TEDXBerlin talk he presents the 5 tactics used by conmen to fool us. Well the crux is that we mostly fool ourselves. Politicians, businesses and folks who want to sell their story to us routinely use these 5 tactics to get us to do what they want. People believing fake news spread by politicians or got into Bernie Madoff’s elaborate scams – eventually fall prey to the same techniques. When we are building our businesses how many times are we fooling ourselves?
“What’s fascinating about examples like these is that while they’re perpetrated by other people or entities, the real work of persuasion largely takes place in our heads,… “Magic and sales and scams and political beliefs all happen in the mind of the spectator,” Conran points out…”
What are these?
– Misdirection – the staple of pickpockets, magicians and Politicians.
– Time pressure and Opportunity – Black Friday coming up – Beware.
– Social compliance or social proof – all ponzi schemes you know of.
We all know about most of these. But are we paying attention?
Where I learnt this #317
Don’t get fooled or conned again — here are the 5 tactics to look out for https://ideas.ted.com/dont-get-fooled-or-conned-again-here-are-the-5-tactics-to-look-out-for/