I spend a lot of time meeting and talking to startups. Not only because they are a potential target group for our Buyer Seller Engagement platform Pitch.Link, but because as a product startup I naturally spend time continuously in the ecosystem, be it Canada or India. I love to see how people pitch their business ideas and figure solvable pain points. One universal one, Sales.
Ash Rust, Managing partner at seed stage investor Sterling Road wrote a series on startup sales earlier this year and the first in the series was on the 5 common mistakes Founders make. These include :
1. Not doing the grunt work to generate leads.
2. Under pricing yourself.
3. Getting an early fix on the right customer profiles.
4. Hiring Salespeople too early
5. Assuming ‘yes’ is same as cashflow.
If you are building a startup this 5 minute read can help you set course. As a founder getting the first customers is really your job.
‘How many’ do I hear you ask? Ash has some numbers : “Wait until you have enough experience to build a sales playbook; some rough guidelines: Consumer: 100 sales, SMB: 30 sales, Mid-market: 15, Enterprise: 5.“
Where I learnt this #318
Startup Sales — 5 Common Sales Mistakes by Founders https://hackernoon.com/startup-sales-5-common-sales-mistakes-by-founders-f2a3287423f6