About a year back Nicolas de Kouchkovsky wrote about the rise of intent data. He described how intent is being captured : “Intent data …encompass signals and data about prospective buyers or businesses actively researching products or services. …, the ability to detect that an unusual number of visitors that can be traced to the same company are educating themselves about network anomaly detection will give you a likely security pain point to start engaging.”
Michael Tannenbaum is not only the CFO of Brex the new credit card in the block, but also heads its marketing. A rare if not odd combination. How did that come about? Well as he joined Brex, “I started running it right away because we needed someone to, and I had seen success in marketing at SoFi.” he told host Tara Larson in this immensely educative episode of Inside Intercom Podcast. The episode is a great listen at 32 mins.
When I was attending the BMC course at Mars Discovery District one in my cohort referred to The Mom Test. This book on customer discovery by Rob Fitzpatrick asks entrepreneurs to doggedly pursue the truth. Even if it says your idea sucks. If you are concerned about feelings and a fragile ego, talk to your Mom.