If you are following the startup discourse on the net with many very knowledgeable founders and VCs and others weighing in for revenue, the primary obsession seems to be with funding. Yet anyone who has raised and spent knows that money in the bank runs out at some point unless it is backed by revenue.
You are the founder of a novel new Startup. What is the best way to get the word around. Because you need to be visible and known. Of course you can spend investors money (or your own) run PPC ads, buy booths in conferences etc. But what if you do not have a lot of cash? Content marketing could be your answer. Hubspot has championed this idea and branded this as Inbound to great success. Where does one get started?
Tomasz Tunguz wrote this lucid post on using mental models for Sales hiring at Startups. The first is that of looking at the experience of the sales person through the lens of Market Leader or Market Challenger. Selling for a Market leader is considerably easier and allows sales people to leverage the brand. However selling for a startup is very different and involves educating the market and convincing the buyer to abandon the market leader in the process of buying the challenging solution,
Startup stories, specially of the big ubiquitous brands like Netflix it makes for a great read. Co-Founder and first CEO Marc Randolph wrote ‘That Will Never Work’ – the behind the scenes account beyond the popular legend that Reed Hastings founded Netflix after Blockbuster charged him a $40 late fee.
Steve Jobs was the Founder’s Founder and continuing my post earlier this week about Guy Kawasaki here is another article by him in Cnet from way back in 2011 where he writes about his learnings from Steve Jobs. Here goes (and I love the way he launches into the list with one you can practically imagine Jobs speaking out loud).
Girish Mathrubootham is the Poster Child of VC funded Indian SaaS industry. He raised $400m from marque investors like Sequoia, Accel, Google and Tiger Global. SaaSBooMi, the Asian Saas meet for founders is, well, booming. This year it is slated for 24 & 25 Jan and yours truly will be there (thanks to Suresh Sambandam, CEO Kissflow).
Well a lot of diverse stuff. I found this interesting list by Amr Kafina a indie web developer who sourced the list from mostly public domain and aggregated the public recommendations from founders. Then he built a site where you can search these by Title, Author or the Founder who recommended that book and a link to the Amazon page for the book.