Steve Jobs was the Founder’s Founder and continuing my post earlier this week about Guy Kawasaki here is another article by him in Cnet from way back in 2011 where he writes about his learnings from Steve Jobs. Here goes (and I love the way he launches into the list with one you can practically imagine Jobs speaking out loud).
1. Experts are clueless – “They can tell you how to sell something, but they cannot sell it themselves.”
2. Customers cannot tell you what they need
3. Jump to the next curve. “Are you still harvesting ice during the winter from a frozen pond?”
4. The biggest challenges get the best work.
5. Design counts.
6. You cannot go wrong with big graphics and big fonts.
7. Changing your mind is a sign of intelligence,
8. Value is different from price
9. A players hire A+ players
10. Real CEO’s Demo
11. Real CEO’s Ship
12. Marketing boils down to providing unique value
And one more thing – Somethings need to be believed to be seen. ”But the starting point of changing the world is changing a few minds. This is the greatest lesson of all that I learned from Steve.”
As all Guy Kawasaki pieces this is succinct and full of great advice. Have a go.
Where I learnt this #405
What I learned from Steve Jobs