Dharmesh Shah knows a thing or two about SaaS. And it takes a lot of wisdom to distill complex ideas into simple truths. I found a 2017 post by him recently where he talks about what is the secret to SAAS success. And it is so simple that once you get it straightened in your mind your entire go to market strategy could follow from there.
In the legacy software business you actually sold your software on CD’s in a box. You were literally selling software. With customers locked and making it very difficult to switch to a competitor. The physical barriers were huge.
With SaaS however cost of switching is super low. Every competitor provides portability of data. And that brings us to the simple distilled wisdom of Dharmesh Shah:
SaaS = Success as a Service.
Just think about it.
Where I learnt this #344
Secret To SaaS Success: Recognize That You’re Not Selling Software