I have been exploring GrowthX since I met Andrew and Sean at the Startup Grind earlier this week. Want to sell at scale and build an enduring business? This is Sean’s hypothesis. The first lesson is – the First Mover Advantage is overrated. This I will agree however the contention that this is never the case for a leader in any category might be a stretch. I would love to circle back to this theme later. But the real point of the article is not that. It is the Lasting-Mover Advantage.
What are the core attributes of such a company? The illustrates those using Squarespace, Square and Glossier as examples.
– Own the Customer Use-Case – Clearly ‘identify and solve a very specific problem faster, better and cheaper’.
– Own the Customer Thoughts and Actions – Assist ‘your customer to ..improve their performance by providing unique measurable insights .’
– Own the Customer Relationship – Provide an unmatched, customer experience with your blend of people, product and service’.
To provide true value to your prospects stay true to these. There is a lot more in the article. If you enjoyed reading Good to Great by Jim Collins you will see why you need to mull over the ideas here.
Where I learnt this # 283
The Lasting-Mover Advantage https://growthx.com/lasting-mover-advantage/