Content marketing is the lifeline for any SaaS company. And blogs are a critical component in the lineup. Somehow we are more focused on the ‘Content’ part of ‘Content Marketing’. The ‘Marketing’ part languishes or gets sporadic attention. I have spent a lot of time in the past year writing in LinkedIn but even after paying for various tools I am not focused on the ‘marketing’ part. Every time I attend a meet of companies like SEMRush I come back wanting to implement ideas but they falter. Learning No.1. Nothing that needs real attention can move forward without a dedicated person who is doing that on an everyday basis.
If you are following the startup discourse on the net with many very knowledgeable founders and VCs and others weighing in for revenue, the primary obsession seems to be with funding. Yet anyone who has raised and spent knows that money in the bank runs out at some point unless it is backed by revenue.
The PEW Research Center report released late last year shows that Americans are concerned, confused and finds themselves with lack of control over their own data. This is important since what happens in the US will finally be manifested around the world. In worse shape in the developing world where still 2 billion illiterate and impoverished people live.
There is no question that you need to hone your marketing game before you start selling at scale. The quality of channel that drives quality traffic is indicated by not only in terms of number of visitors but “in terms of (1) how quickly it can generate leads once you start investing, (2) scalability, and/or (3) potential return on investment (ROI).”
How do Customers define satisfaction? Which channels do they turn for support? When do they want self-service? Answers to these and other questions were attempted by Groove in their recently published report ”80 Customer Service Statistics” with data sourced from multiple companies and arranged under 8 segments like Customer Satisfaction, Customer Support Channels, Customer Self Service etc.
You are the founder of a novel new Startup. What is the best way to get the word around. Because you need to be visible and known. Of course you can spend investors money (or your own) run PPC ads, buy booths in conferences etc. But what if you do not have a lot of cash? Content marketing could be your answer. Hubspot has championed this idea and branded this as Inbound to great success. Where does one get started?
Tomasz Tunguz wrote this lucid post on using mental models for Sales hiring at Startups. The first is that of looking at the experience of the sales person through the lens of Market Leader or Market Challenger. Selling for a Market leader is considerably easier and allows sales people to leverage the brand. However selling for a startup is very different and involves educating the market and convincing the buyer to abandon the market leader in the process of buying the challenging solution,