We spoke with Park Howell, known as The World’s Most Industrious Storyteller about his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, which helps readers clarify their brand story and teaches how to tell it through three proven narrative frameworks to captivate audiences and convert customers.
Our guest today is Peter Cohan, the founder of The Second Derivative and Great Demo! speaking about his book by the same name. He helps software organizations achieve their sales and marketing objectives by making their demos crisp, compelling and surprisingly effective. He has enjoyed roles in technical and product marketing, marketing management, sales and sales management, and senior management.
Lisa Magnuson has walked in the shoes of sales leaders. She was an award-winning sales manager and led the charge as a Sales VP for several sales organizations across a variety of geographies, including executive positions with Fortune 50 companies across a broad spectrum of industries including technology, software, security, healthcare, medical device, insurance and manufacturing.
Brant is an award-winning film director and veteran television producer involved in the creation and production of more than 300 television and film projects throughout his career. These include smashing hits, like The Biggest Loser, Extreme Makeover and MasterChef. He is widely recognized as one of the great creative sales leaders in Hollywood.
Deb Calvert authored DISCOVER Questions® and Stop Selling & Start Leading, founded The Sales Experts Channel, is President of People First Productivity Solutions, and is a certified sales and executive coach. She’s one of the “65 Most Influential Women in Business,” a Top 30 Global Sales Guru, and an inductee into The Sales Hall of Fame.
Tom is the Founder and Chairman of Strategic Dynamics. He helps organizations accelerate revenue generation by improving sales effectiveness through behavioural style assessment tools that specialize in leadership, sales, management, conflict resolution and communication; buy-sell process mapping, development of sales playbooks and buyer personas; and several programs based upon the two books entitled “The Seller’s Challenge: How Top Sellers Master 10 Deal Killing Obstacles in B2B Sales” and Buyer Centered Selling: How Modern Sellers Engage & Collaborate With Buyers.