Carole Mahoney on Buyer First
“Buyer First”, as the name implies, is a book exhorting the salesperson to change the narrative from sales-focused to buyer-focused. Carole will cover research involving 2.3 million sales professionals who took assessments and evaluations to evaluate what it takes to make salespersons successful— their beliefs, their mindsets, and the behaviours and skill sets that lead to success in her session.