Jeffrey P. Bezo’s letter to Amazon shareholders clocked its 20th this year. A much anticipated annual ritual, it is led with thoughts, that I presume, are top of his mind. Over the years it has ranged from philosophical, to strategic, to tactical.
Like all SAAS enthusiasts I was looking around for inspiration and stumbled across this new Podcast SaaS Breakthrough by David Abrams, co-founder of Demio. On his 28th February episode David featured Aaron Krall the founder of the SaaS Growth Hacks Facebook Group. David asked Aaron ….” What’s a brand a business or a team that you admire?”
The sales technology stack can be broadly divided into email campaigning tools (primarily lead generation), marketing automation, CRM, Sales Enablement, Various synchronous pitching tools (like Webex or Go-to-meeting), Usage tracking/ Analytics et all. Over the next few posts I will try to explain where we think PitchLink fits into your Sales Tech Stack.
From a napkin sketch on the 3rd February 2016 to our shiny new Sales Pitching tool – PitchLink. It’s alive and kickin’ today.
Sales pitches vary widely because of the diversity of the products being sold, and the context in which the pitch is presented. Is the customer a previous buyer? Does he know about your product? Is this a new product being introduced to a known customer? Or is this an existing product being presented to a new prospect?
We created PitchLink as a means to overcome some of the biggest hurdles in B2B selling.
When we looked at the process in a typical B2B sales exercise, we found several unique features as well as obstacles.
