Vengreso, a digital sales training and LinkedIn profile makeover company has published a report on the State of the Digital Selling with Linkedin, 2019.
The Key findings are :
1. High SSI scores are linked to common behaviors, habits and successful sales results.
2. Only 27% of survey respondents are using Advanced Search more than 11 times per month.
3. More than one-third of respondents never share content with their network on it.
4. Nearly 3 in 5 respondents said they do not publish any media (documents, videos, presentations, etc.) on their profile.”
The findings were form their Digital Selling Benchmark Assessment Survey conducted amongst 862 B2B sales professionals across companies from a wide range of businesses. The questions were focused on their Linkedin habits.
There is a lot more in the report if you want to understand how it is evolving including its SSI (Social selling index) initiative and its impact on buyers. There are a bunch of immediate takeaways and it will help you assess if your team is leveraging it to the max.
Where I learnt it # 248
State of Digital Selling with LinkedIn 2019 https://vengreso.com/state-digital-selling-linkedin