Can you really learn from peers? From reading, from books, form Webinars and podcasts? If you can distill, you can. It is difficult to retain details but the broad idea stays. That’s why mental models are useful for success (Charlie Munger) and storytelling is so effective. The first time I heard Brian Chesky on Masters of Scale talking about customer experience rating and imagining what a 11star experience would be like – it stayed with me. Through numerous retelling (exactly like stories – the ones we like we tell others) it went deeper into my consciousness.
So it is not without reason I loved this post by David Cummings wrote about the role of story telling as opposed to detail telling.
Formula one : “My company _________ helps businesses like (social proof) make more money by (actual service)”
Other is the 100 word story that covers the Origin, Vision and Next steps. This is from Warby Parker :
“Once upon a time, a young man left his glasses on an airplane. He tried to buy new glasses. But new glasses were expensive. “Why is it so hard to buy stylish glasses without spending a fortune on them?” he wondered…..
“Once upon a time, a young man left his glasses on an airplane. He tried to buy new glasses. But new glasses were expensive. “Why is it so hard to buy stylish glasses without spending a fortune on them?” he wondered. He returned to school and told his friends. “We should start a company to sell amazing glasses for non-insane prices,” said one. “We should make shopping for glasses fun,” said another. “We should distribute a pair of glasses to someone in need for every paid sold”, said a third. Eureka! Warby Parker was born.”
Startup Storytelling, Simple Pitches and 100 Words https://davidcummings.org/2019/02/15/startup-storytelling-simple-pitches-and-100-words/