We all make them every day. And most of them are ugly (browse Slideshare for a bit and you will see). I speak with companies and founders, head of sales and CEO’s they all lament about how difficult it is to turn around a slide deck yet Guy Kawasaki gave the formula long back. 10/20/30. 10 slides, 20 mins and 30 point font size. Who is listening?
Andy Raskin, the Guru of storytelling in the business context has written some of the most educative articles on the subject. I have had the opportunity in experiencing his presentation of “The Promised Land” narrative at the Drift Hypergrowth Conference at SFO last September. On the back of his Greatest Sales Deck article, where he exemplified the Zuorapitch deck, he wrote how it is critical to get buy in from the sales team before the narrative can be taken public. Never assume it is the lone job of the founder or the top management team to take the brand story to the market.