We all make them every day. And most of them are ugly (browse Slideshare for a bit and you will see). I speak with companies and founders, head of sales and CEO’s they all lament about how difficult it is to turn around a slide deck yet Guy Kawasaki gave the formula long back. 10/20/30. 10 slides, 20 mins and 30 point font size. Who is listening?
This post by Pierre-Jean PJ Camillieri who spent 10 years in Product Marketing at Apple revealed the fundamentals of what goes into arguably the best presentations in business.
For starters – Care.
Step 1, I agree with this completely, decide how you intend to distribute the deck. Personal elaboration is expected with a Deck. If it is to go by mail or something like Slack a self explanatory memo is in order.
Next, ensure your are sharing one idea per slide. This is a dual process – of simplifying your thoughts and choosing the big idea.
Third – if you definitely need to make multiple points use simple data visualization.
The next is about animations – if you must use it, it should be to serve a purpose like displaying change over a period of time.
I believe your deck is NOT your pitch. (You + your deck) is.
Where I learnt this #350
This is how we make slides at Apple.