You would wonder if all seed stage startups are created equal. Well they are not. Investors always found a flavor of the year in most positive investment scenarios and backed ideas that seemed right for some disruptive value with the potential of a hockey stick growth. Fintech, Blockchain, AI/ML – you get the drift.
Michael Tannenbaum is not only the CFO of Brex the new credit card in the block, but also heads its marketing. A rare if not odd combination. How did that come about? Well as he joined Brex, “I started running it right away because we needed someone to, and I had seen success in marketing at SoFi.” he told host Tara Larson in this immensely educative episode of Inside Intercom Podcast. The episode is a great listen at 32 mins.
Product led growth is a recurring theme amongst some of the most known brands in the market today. B2B Saas is driven by this growing tribe of products and companies like Slack, Dropbox, Twilio and Shopify. OpenView Partners have been focused on this and have backed a bunch of ventures which, as it turns out, had PLG (product led growth) in their DNA.