You are the founder of a novel new Startup. What is the best way to get the word around. Because you need to be visible and known. Of course you can spend investors money (or your own) run PPC ads, buy booths in conferences etc. But what if you do not have a lot of cash? Content marketing could be your answer. Hubspot has championed this idea and branded this as Inbound to great success. Where does one get started?
Lee Gladish first told me about using Quora and later I wrote about Jason M. Lemkin and his 50m views in a few years. Now I found this compelling post by Ata Khan in the SEMRush blog. 50% of Quora traffic comes from Search (as compared to 13% in FB) and it gives you a bunch of reasons to follow through.
This is primer you want to read. It is simple to follow, But, like everything, will cost you serious time and dedication.
Where I learnt this #421
How to Use Quora For Content Marketing and Keyword Research