Many of you would have come across this post by Tomasz Tunguz, Managing Director of Redpoint Ventures. His frequent posts are primarily data driven and are pointed and succinct. In this post and one after that (where he does the math) he points out to the maturity of the SAAS companies where a “…a small fraction of an incumbent is a billion-dollar company. If you start a business tomorrow that is able to cleave 1% of revenue from Salesforce, you will have built a billion-dollar business.”
The key is to identify a segment of their customers who are unhappy and build a product for them. There are 23 public SAAS companies that are between $5Bn (Xero) to $114Bn (Salesforce) and the “playbook” looks very attractive.
Links to both the articles are given below