How do you go from 50 customers to a 1000? Let’s make it more interesting – how do you go from 50 customers to 1000 in 18 months?
Now that I got your attention I would love to point you to this great session at Saastr 2019 by Romain Lapeyre, Founder & CEO of Gorgias – a customer service platform for e-commerce stores. I will not dilute the focus of this piece by talking about the $14m round they just raised, but would rather focus on the task at hand.
If you want to chart a similar path you need to listen to this session and /or read the transcript. It is full of actionable ideas (albeit with some gaps that you need to decipher). Here are the 5 final tips Romain leaves us with :
- Start tracking and integrating your data, today.
- Build a company-wide data hub
- Empower your team to use data.
- Get your OKR data on self refresh and a open dashboard. This will help align the company.
Revenue, not funding, should be the core focus of your enterprise. If you ensure revenue (aka paying customers) funding will follow. Here is one blueprint for you to examine closely.
Where I learnt this 332
Lessons from Gorgias: How to Close your First 1000 Customers Based Solely on Data