I spend a lot of time meeting and talking to startups. Not only because they are a potential target group for our Buyer Seller Engagement platform Pitch.Link, but because as a product startup I naturally spend time continuously in the ecosystem, be it Canada or India. I love to see how people pitch their business ideas and figure solvable pain points. One universal one, Sales.
Our Selling Pains Survey 2019 pointed out a bunch of problems folks on the ground are facing every day. Over 80% sales professionals surveyed admitted having a problem getting a face to face meeting with an identified prospect between 20% and 60% of the times in varying degrees.
I have been exploring GrowthX since I met Andrew and Sean at the Startup Grind earlier this week. Want to sell at scale and build an enduring business? This is Sean’s hypothesis. The first lesson is – the First Mover Advantage is overrated. This I will agree however the contention that this is never the case for a leader in any category might be a stretch. I would love to circle back to this theme later. But the real point of the article is not that. It is the Lasting-Mover Advantage.
What is buyer enablement? A discussion hosted by Product Marketing Community featuring Michele Buckley (Research Director, Gartner) Tim Riesterer (Chief Strategy Officer, Corporate Visions) and Fred Studer (then CMO, FinancialForce, now CMO TIBCO) dived deep into the subject and here are the highlights :
Logan Strain collated 4 Sales Research Studies and their findings for the Inside Sales Blog. All of us who are trying to enhance sales effectivity will do well to take a look at the studies and deep dive into the data. It will help move away from gut to data driven sales planning.
David Brock is a veteran in the B2B selling space and he recently wrote a simple post that I loved. He wrote this with reference to a thread started by James Ski. It’s a few minutes read and will be in the interest of all who are part of the ‘buying – selling’ cycle, to seriously think about this simple truth – buying is about the customer achieving desired outcomes. So it is imperative that selling is primarily focused on that too.
About a year back Nicolas de Kouchkovsky wrote about the rise of intent data. He described how intent is being captured : “Intent data …encompass signals and data about prospective buyers or businesses actively researching products or services. …, the ability to detect that an unusual number of visitors that can be traced to the same company are educating themselves about network anomaly detection will give you a likely security pain point to start engaging.”