Necessity is really the ‘Mother’ of invention. NPR puts out this great podcast “How I built this” hosted by Guy Raz, which I have referred to in the past. I love the stories which are dealt with in great details and Guy has this way to ask the most delicate questions to his very successful guests, who reciprocate with candid answers.
At the end of each episode he wraps up with a small section “How You Built That” and I wanted to share this story of Kate Westervelt of MomBox. Right after delivering a baby, on her way home, she had to wander into Target to find essentials that she would need to survive and recuperate from the exhaustive birthing process. The story is 4 mins long but you need to listen to Kate. And how necessity becomes the mother of invention. Literally.
How You Built That: MOMBOX – The main episode is on Squarespace. Scroll down to find the Mombox clip.