Larry Susskind, MIT professor and co founder of the Program on Negotiation and Consensus Building Institute, made an appearance in the ‘Negotiations Ninja’ podcast hosted by Mark Raffan to talk about his book – Good for you, Great for Me.
In the Microsoft paper on ‘The Open Secrets of Buyer Seller Alignment’ the chapter on buyers journey opens with the above comparison :
In the Smarter with Gartner series, Jordan Bryan recently summarized shifted realities vis a vis B2B Buyers. Although popular discourse amongst the leaders in the sales/sales training industry would like to believe otherwise, the Buyer has actually changed. Here are the headlines :
A recent report – analyzed and published by CBInsights -( @Anand Sanwal, Founder – CEO, grew his daily newsletter to half a million subscribers simply by providing extremely high value, every day*). In this post mortem which is a follow up of an earlier analysis into the data of startup death, found that 70% of tech companies failed within 20 months of raising, on an average, $1.3mn. For hardware startups the demise rate is 97% (chances of becoming a Unicorn, on the other hand, is 1%).
Many of you would have come across this post by Tomasz Tunguz, Managing Director of Redpoint Ventures. His frequent posts are primarily data driven and are pointed and succinct. In this post and one after that (where he does the math) he points out to the maturity of the SAAS companies where a “…a small fraction of an incumbent is a billion-dollar company. If you start a business tomorrow that is able to cleave 1% of revenue from Salesforce, you will have built a billion-dollar business.”
