Listening to your customer to Innovate: An adult coloring book for the Compliance Officer
When you think of Risk and Compliance, do you think of a coloring book? In Social Business Engine podcast, Sean Freidlin talks to Bernie Borges, CMO of Vengreso, was a definite surprise. Sean, while he was the Director of Product Marketing at SAI Global, heard some of his customers talk about coloring or painting to de-stress and picked upon the idea to create “The Compliance Coloring Book”. A blog in the erstwhile LinkedIn Pulse promoting the printed book got great response and alongside a drip campaign and word of mouth resulted in 500+ requests. Later, digital versions generated 17000 clicks and over 24 hours spent cumulatively on the digital pages, coloring.