Flawsome: Transparency in B2B Sales. Does it matter?
Todd Caponi is the author of the award-winning book The Transparency Sale. He’s the Managing Director of Chicago’s Venture Scale, a speaker and workshop leader. As principal of Sales Mellon LLC up until mid-2018, he had spent almost four years building the revenue capacity of Chicago’s Power reviews from the ground up as their Chief Revenue Officer, turning it into Illinois fastest growing tech company. Prior to that, he held sales leadership roles with three other tech companies, including Exact Target, where he helped drive the organization to a successful IPO and a 2.7 billion exit through the acquisition by Salesforce.com. Subhanjan Sarkar, Founder, Pitch.Link sat down with Todd to explore how transparency is key to new business.