A lot of what we do online, posting videos, writing blogs or articles has been driven by the desire to garner likes. Now every company is a media company, inbound is your go to market tool driven by original content, in turn driven by likes, click-baits and similar basic appeals – it is time to stop and think.
We have all heard it before. Why we strive to be the one to be disrupting – build the next Door dash, AirBnB, why Amazon even. Noam Cohen in his piece ‘Seeing Through Silicon Valley’s Shameless Disruption’ in Wired provokes some critical thoughts.
I came across this 2015 article in Mashable by Seth Fiegerman on why and how Google jumped into the Social bandwagon, created a non starter and sort of Me-too product, copying Facebook and lost the plot. It is a back story of how Vic Gundotra, then close to Larry page, built up a threat frenzy within where apparently none existed (at this point FB was valued at 14B and Google 200Bn – not any more). Although the security lapses gave the immediate reason for Google to decide on shutting down G+ the broader issues, primarily of non adoption, and blowback for coercion ( remember when you had to have a G+ account to sign into other Google services?) hastened the end.
David Bradley was the 12th member of the 12 member team in Project Acorn – the IBM race to build a PC in record times. It was the spring of 1981 and engineers were going crazy as the prototypes will crash regularly and the boot up will take for ever as every time it had to go through a series of memory tests. Bradley was entrusted with a way to trigger a reset without the memory tests.
CBInsights has put out another interesting infographic that lists all the 310 Unicorns around the world. They sort unicorns into 13 categories, from cyber security to Internet Software Services. The Other category includes companies within real estate, ed tech, renewable energy, aerospace, etc.
Kate Leggett, VP and Principal Analyst Forrester, has been looking at AI, Customer service, CRM and related areas for a long time. In her recent post she underlines 3 customer service mega trends. According to Kate, as AI eats predictable and repetitive jobs, SuperAgents will appear as Customer service becomes high touch. They will handle critical customer interactions that require deep subject matter knowledge or product ecosystem expertise.