Tomasz Tunguz wrote this piece last year and it is a great place to start 2020 for all of us working on a SAAS product. In multiple forums and columns one key learning has been developing the ability to ask the right questions at various times in your business lifecycle. If the answers surprise you – which most likely it will – you have your work cut out. Consider these 8 questions (of 13) focused on the customer any PMM should be asking –
With all the discussion of ‘What is your exit strategy’ it is refreshing to look at those saas companies who have been at it for over a decade and some going into their 3rd. Why would it be any different than, say, an industrial era company? The funding and exit eco system perhaps. So how come many of the contrarians are in this list of those heading into the 3rd decade?
Most of us use CAC and CPA interchangeably – but according to Brian Balfour, founder of Reforge that would be wrong at the least and it could be very expensive mistake. Glossing over details can become a way of life at startups and we all know where the devil lives.
Dharmesh Shah knows a thing or two about SaaS. And it takes a lot of wisdom to distill complex ideas into simple truths. I found a 2017 post by him recently where he talks about what is the secret to SAAS success. And it is so simple that once you get it straightened in your mind your entire go to market strategy could follow from there.
2016 saw rise of the Chatbots that would solve practically everything. Millions were invested by VC’s and all tech majors announced their own plans. However it has turned out to be a much harder problem than envisaged. Google admitted that 70% of its bot assisted conversations needed human support. Microsoft has to roll back ‘Tay’ its Twitter bot.
The recent BDO report has pegged the global Martech business at $121Bn (more on this later.). That made me revisit the 2019 Martech Landscape which saw the lowest annual growth rate (3%) vis a vis the previous 7 years when the landscape grew from 150 (2011) to 6800 (2018) products. In the accompanying article Scott Brinker explains the evolution of the space.